This project began with a key question: how do we rebuild the already successful structure of Volkswagen's online pre-sales? To tackle this challenge, I gained access to extensive research and interviews. After thoroughly analyzing these documents, I developed a new interface that met the project's needs. Additionally, I conducted some research on my own to further inform the design process.

In this case, visual appeal was crucial. Even during the wireframe phase, I had to focus on the layout, not just considering typical elements like color schemes, but also anticipating certain design aspects.

The pre-sale was an outstanding success, with the cars selling out in record time. On the very first day of pre-sales, we had to increase the available fleet due to all vehicles being reserved. Following this success, a substantial waiting list emerged.