COMA – GettyImages
12 de December de 2021
The Guarana Maues Alliance is a project to benefit nature and many people that are also affected by nature preservation. The main goal was to impact and warn: with the current nature preservation of Brazil, in a few years we might not have the fruit Guaraná anymore, so our beloved soda wouldn’t exist anymore, and that is just a small impact, with nature unbalanced, plants could be extinguished from the world, animals would die, and some the indigenous culture would also disappear.
The preservation is not just one company job, and people should pay attention to the impact of nature.
The campaign is simple, the user goes to the site to win a voucher for a free Guaraná, but just for 2050. When the user is registered, a voucher shows that the user doesn’t need to wait until 2050, because if he/she does, the Guaraná might not exist anymore. And with an invite to discover more about the alliance, the user finds where can he/she help and discover more about the culture that is going to get impacted by the campaign.
With the Ellus and Salinas partnership, the user can buy products that some of its profits go to the Alliance.
The layout was made by the creators of the campaign, they were inspired by the inconstant nature, following some graphic design structure to represent the message.
