Pre sale T-Cross – VW
22 de February de 2024
COMA – GettyImages
12 de December de 2021
The concept for this project originated from Almap's digital team. We saw an opportunity to bring the exciting experiences from Amarok’s courses, events, and competitions closer to the website audience.
There was already a thriving community of Amarok enthusiasts who loved participating in or watching these events. We had videos, images, testimonials, and plenty of other content just waiting to be showcased on the site.
Since we were already deep into the project, why not suggest a logo update? We proposed a new logo that truly captured the essence of these experiences and aligned with the revamped website. This rebranding took into account not only the Amarok community but also how Volkswagen was presenting itself overall, ensuring consistency with the brand’s broader identity. The result was an updated logo and interface that perfectly complemented the new site.
Before
After
This was a truly enjoyable project to work on. I had the chance to be involved in every stage, right up to the point where we had the final layout ready for development.
